Food intolerance is on the rise in the UK and has been accumulating a mountain of media controversy. Michelle Georgeson finds out what happens when you genuinely suffer from a wheat intolerance.
This month around eight thousand people will descend upon Britain’s best known exhibition hall, Olympia, with one common purpose. The weekend will not be a chance for a frivolous day out to spend money and have a good time. All the people attending will be searching for a remedy to a debilitating affliction: allergies. And up to two thirds of the people attending this event will express an interest in the same thing… food intolerance.
‘Free from’ diets have become big news and increasingly cited as the latest way to lose weight and cure your ailments. We probably all know at least one person who is excluding a certain food group from their diet in the name of adverse reactions. Celebrity ‘intolerance’ has also been helping to propagate this movement. Billy Bob Thornton, for example, apparently has a wheat and dairy intolerance and Victoria Beckham was seen snacking out on gluten free toast and gluten free chocolate biscuits whilst pregnant.
Behind the hype and the fashion, however, there is a very serious point to be made, more and more people are developing potentially life threatening afflictions just from the food that confronts them on a plate. Genuine food intolerance is not a choice, it is a lifetime burden.











